The P. LEX brand was launched in the summer of 2013 and soon to three years later the brand family consists of several well established products; the flagship P. LEX Prosecco Brut (organic), P. LEX Appassivo (organic), P. LEX Pinot Grigio (organic), P. LEX Reservathe non-alcoholic alternative P. LEX Pure, P. LEX Tawny Port Reserve, P. LEX Barolo and new for the season spring 2016;  P. LEX Pinot Grigio Rosé (organic).  

The P.LEX brand was developed together with artist and entrepreneur
Petter Alexis and The Wine Team.



Zlatan Ibrahimvic Parfums was created together with Olivier Pescheux and Amazing Brands.

The brand now has three fragrances on the market; Zlatan, released in 2015, and Supreme pour Femme and Supreme pour Homme, released in 2016.




"I am Zlatan Ibrahimovic" is Zlatans autobiography, written by Zlatan himself with journalist David Lagercrantz.

Released in late November 2011 at the Albert Bonniers Förlag and sold in excess of 415,000 copies in the first month of sales and later in over 1 million copies in Sweden. The book has since been translated into well over 20 different languages and is regarded as one of the best ever autobiographies in the world of sports. 

"I am Zlatan Ibrahimovic" was nominated for the 2012 August Prize in the category of best non-fiction book. 


Zlatans own sportswear company established in 2014 and launched in summer 2016.

In collaboration with the Varner Group A/S.